Optimizing Consent Rates Without Violating GDPR
Want to increase your website’s consent rates? You’re not alone. Marketers and data teams are always looking for ways to
Category: Blog
What Is Consent Fatigue and How Can Brands Fight It?
You’ve seen it. You visit a website, and before you can even blink, you’re hit with a cookie banner. Then
Why Your IP Address Could Be Personal Data (And What That Means for GDPR Compliance)
If your website collects IP addresses, you might be handling personal data and that means GDPR applies. Many businesses overlook
How GDPR Affects EU Citizens Living in the US: Key Legal Insights
The GDPR (General Data Protection Regulation) is one of the most comprehensive privacy regulations in the world. Enforced in 2018,
Why Consent Isn’t a One-Time Action (And How to Reflect That in Your UX)
You’ve collected user consent. Great! You’re done, right? Not exactly. Under the GDPR, consent isn’t a box you tick once